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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

by Kim, W. Chan.
Additional authors: Mauborgne, Renée.
Published by : Harvard Business School Press, (Boston, Mass. :) Physical details: xv, 240 p. : ill,; 25cm. ISBN:9781591396192.
Subject(s): New products. | Market segmentation.
Year: 2005 List(s) this item appears in: Helmy Donations
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Books Books Heliopolis University
General Stacks 		Non-fiction 658.8 KiB Available 005121

includes illustrations and index.

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